For many small business owners, marketing is a necessary evil, pushed aside by urgent deadlines, everyday tasks, and an occasional crisis. It is one of those important, but not urgent tasks, categorized by Stephen Covey in his now iconic Time Quadrant Matrix.
Time Management Matrix
Let’s face it. Not every business owners is a born salesperson. This is especially true of service providers, who rely on their talent in a core competency to attract clients. The good news is that marketing is an acquired skill and you do not have to go to business school to learn how to do it. There is a wealth of useful marketing information on the internet and in books. Read more... (195 words, 2 images, estimated 47 secs reading time)
I am excited to introduce a guest post by Miryam Blum, a seasoned Hebrew<>English translator, who has been translating articles for the financial pages of Haaretz/TheMarker for over ten years and has a freelance business, translating mainly academic articles and PR films and materials for Jewish education projects. Miryam’s first introduction of the AutoCorrect technique, at the Israel Translators Association 2008 convention, won instant accolades. Miryam can be reached at miryam.blum at gmail.com
Would you believe that seeing a clause from Google’s Terms of Service could become a jaw-dropping experience for a group of teleworking professionals and business owners? Neither could I, until I presented a short resources workshop to a Jerusalem networking group.
When asked whether they use Google Tools, such as Gmail, Docs, and Translate in their workflow, almost half of the participants raised their hands. However, when I showed a slide with the following excerpts from Google’s TOS, hands clapped over mouths all around the room: Read more... (929 words, estimated 3:43 mins reading time)