For many small business owners, marketing is a necessary evil, pushed aside by urgent deadlines, everyday tasks, and an occasional crisis. It is one of those important, but not urgent tasks, categorized by Stephen Covey
Time Management Matrix
Let’s face it. Not every business owners is a born salesperson. This is especially true of service providers, who rely on their talent in a core competency to attract clients. The good news is that marketing is an acquired skill and you do not have to go to business school to learn how to do it. There is a wealth of useful marketing information on the internet and in books.